Who We Are
Arbour Tide is the parent company and official trading name behind multiple specialist outdoor and lifestyle brands, including Surf & Turf Instant Shelters, Instashade Parasols, Arbour Print and Tide Filtration.
If you have purchased from one of our brands, “Arbour Tide” may appear on your bank statement, invoice or payment confirmation.
Founded as a family-run business in Cheshire, we are united by a shared commitment to high-quality products, excellent customer service and practical solutions shaped by real-world experience.
Our Brands
Surf & Turf Instant Shelters
A leading provider of pop-up gazebos, Surf & Turf was born from real-world experience in outdoor events and motocross environments. The brand specialises in durable, customisable and weather-resistant shelter solutions designed for professional and recreational use.
Instashade Parasols
Instashade creates premium parasols and shade systems for hospitality, commercial and residential spaces. The brand focuses on combining structural quality with clean, contemporary design suited to modern outdoor environments.
Arbour Print
Arbour Print is a specialist print and branding company within the Arbour Tide group, offering large-format printing and branded event solutions for businesses and organisations. The brand supports a wide range of custom print applications across events, venues and promotional environments.
Tide Filtration
Tide Filtration focuses on advanced UV water filtration systems designed to support access to cleaner, safer drinking water in residential and commercial settings.
Our Story
Originally shaped by hands-on experience in outdoor events and product development. Over time, this experience developed into a group of specialist brands focused on solving practical problems across outdoor equipment, branding and environmental solutions.
Each brand has evolved independently within its own market, but all remain connected through shared experience, product development expertise and a commitment to quality.
One Company, Shared Values
Although each Arbour Tide brand operates within its own specialist market, they are united by the same core principles:
- a focus on real-world functionality
- long-term product reliability
- customer-first service
- continuous improvement through feedback
- practical design over unnecessary complexity
Our goal is simple: to create products and services that perform reliably in the environments they are designed for.